
Malaica
Malaica
Healthcare
Kenya
Pairing expecting mothers with dedicated midwives and offering hybrid maternity care online and in clinics.
The Innovation
Personalized maternity care, backed by experts
Founded by a passionate team of healthcare and tech experts, Malaica combines medical expertise with digital innovation and is hereby making every step of the pregnancy journey safer, more supported, and affordable.
Its hybrid model combines expert in-person and online medical care, digital innovation, and community support. Each mother is paired with a trained midwife who supports her from the first scan through to postpartum recovery. Because this midwife knows the woman’s medical history as well as her personal situation, she can respond quickly in case of complications — a critical factor in reducing maternal mortality.
Designed for scale, Malaica uses automation and AI to personalise care and keep costs low, enabling midwives to support more women without compromising quality. The hybrid setup ensures access for mothers in both urban and rural areas.

What Makes It Stand Out
Every mum deserves a village
Malaica is not just improving healthcare — it’s rebuilding trust, empowering women, and creating qualified jobs in the health sector. What truly sets Malaica apart is its community-driven approach. The platform connects mothers to Kenya’s largest online pregnancy community. Expectant mothers aren’t left to navigate pregnancy alone — they’re part of a digital network where they can exchange experiences, get 24/7 emergency access to a Nurse midwife, can attend birth preparation classes and mental wellness check-ins. This creates a sense of support and trust that’s often missing in fragmented healthcare systems. The results speak for themselves: Malaica has already supported nearly 200,000 women with pregnancy counselling, reduced the average cost of care by up to 30%, and helped ensure that more mothers receive informed, continuous care from a reliable and trusted source.

Impact
Where the change happens
Economics
Can reduce maternal care costs by up to 30%
Affordable care increases access, reduces financial strain, and supports scalable, sustainable growth
Creates qualified jobs for women in underserved communities
Social
Empowers women through informed, continuous care from pregnancy to postpartum
Connects over 200,000 moms to Kenya’s largest pregnancy community, reducing isolation and building peer support
Hybrid care model extends access to rural areas, where support is often limited
Health
Improves maternal and neonatal health outcomes
Provides timely interventions through tech-enabled monitoring
PEOPLE
Meet the
founders
OUR PORTFOLIO
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