{"id":11041,"date":"2022-08-19T12:51:49","date_gmt":"2022-08-19T12:51:49","guid":{"rendered":"https:\/\/www.impacc.org\/?p=11041"},"modified":"2023-09-19T13:41:36","modified_gmt":"2023-09-19T13:41:36","slug":"partnerships-we-dont-just-give-money","status":"publish","type":"post","link":"https:\/\/impacc.org\/en\/partnerships-we-dont-just-give-money\/","title":{"rendered":"Partnerships: We don&#8217;t just give money"},"content":{"rendered":"<div class=\"et_pb_row et_pb_row_4\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_with_border et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<div class=\"et_pb_row et_pb_row_4\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_with_border et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">Much of our work is in what we call \u201cventure building,\u201d or helping firms grow. One area that is always in demand is brand management, communication and branding. We have probably the most renowned German design agency, the Peter Schmidt Group, on board as a pro bono partner to work for our ventures if they want to (and usually they do). The latest result is what I consider some terrific rebranding of the WashKing brand (which produces organic toilets for slums in Ghana). The new brand \u2013 created on the ground in Ghana when the international PSG team was in Accra \u2013 makes toilets attractive, and more importantly, makes WashKing an attractive employer. It is not easy to find employees to sell toilets in slums. With such a strong brand as WashKing now has, however, it becomes decisively easier.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_5\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_with_border et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">The next project we just agreed on is a \u201crebranding\u201d of ACT to position it as a lifestyle AND B2B brand. An exciting balancing act that I\u2019m sure the Africa Collect Textile team will do well with the Peter Schmidt Group.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Much of our work is in what we call \u201cventure building,\u201d or helping firms grow. One area that is always in demand is brand management, communication and branding. We have probably the most renowned German design agency, the Peter Schmidt Group, on board as a pro bono partner to work for our ventures if they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[131,127],"tags":[],"class_list":["post-11041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships","category-start-ups"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/11041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/comments?post=11041"}],"version-history":[{"count":2,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/11041\/revisions"}],"predecessor-version":[{"id":11046,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/11041\/revisions\/11046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/media\/11042"}],"wp:attachment":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/media?parent=11041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/categories?post=11041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/tags?post=11041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}