{"id":11018,"date":"2021-10-31T12:07:49","date_gmt":"2021-10-31T12:07:49","guid":{"rendered":"https:\/\/www.impacc.org\/?p=11018"},"modified":"2023-09-25T13:32:15","modified_gmt":"2023-09-25T13:32:15","slug":"impacc-goes-digital","status":"publish","type":"post","link":"https:\/\/impacc.org\/en\/impacc-goes-digital\/","title":{"rendered":"Impacc Goes Digital"},"content":{"rendered":"<div class=\"et_pb_row et_pb_row_2\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_with_border et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>We have long wondered how we can finance our new approach to development aid without advertising with big children\u2019s eyes and begging letters and without decades of history and consequent brand awareness. This question is at the center of our project with BCG Digital Ventures, the digital subsidiary of the Boston Consulting Group, who have been supporting us as winners of their Social Venture Program 2021 since September. Actually, \u201csupport\u201d is probably the wrong word: this team of almost a dozen experts in product development, market research, design, digital marketing, programming etc. etc. have made our problem their challenge at a breathtaking pace. I don\u2019t think I\u2019ve ever seen so much concentrated competence, energy, vision and pragmatism.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_3\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_image et_pb_image_1 et_pb_image_sticky\"><span class=\"et_pb_image_wrap \"><img decoding=\"async\" class=\"wp-image-4249\" title=\"DV_Sprint\" src=\"https:\/\/impacc.org\/wp-content\/uploads\/2022\/01\/DV_Sprint.jpg\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" srcset=\"https:\/\/impacc.org\/wp-content\/uploads\/2022\/01\/DV_Sprint.jpg 600w, https:\/\/impacc.org\/wp-content\/uploads\/2022\/01\/DV_Sprint-480x320.jpg 480w\" alt=\"\" width=\"auto\" height=\"auto\" \/><\/span><\/div>\n<div>Interestingly, our approach has changed completely in the last few weeks: we started with the aim of making donations so engaging as to introduce a new generation of supporters to donating. We soon realised that this market is too crowded and the entry barriers are too high.<\/div>\n<div>Instead, we have identified a niche in the market that we will now focus on: addressing companies rather than individuals, i.e. a \u201cbusiness to business\u201d approach. The advantage: we not only ask for donations, but can also offer something in return \u2013 namely tailor-made support that fits the focus and goals of the company, higher employee loyalty through a more purpose-driven company mission, etc.. And the companies in turn can give their employees the opportunity to donate. So here too, implementation will soon begin \u2013 watch this space.<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We have long wondered how we can finance our new approach to development aid without advertising with big children\u2019s eyes and begging letters and without decades of history and consequent brand awareness. This question is at the center of our project with BCG Digital Ventures, the digital subsidiary of the Boston Consulting Group, who have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[142],"tags":[],"class_list":["post-11018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impacc"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/11018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/comments?post=11018"}],"version-history":[{"count":2,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/11018\/revisions"}],"predecessor-version":[{"id":11697,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/11018\/revisions\/11697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/media\/57"}],"wp:attachment":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/media?parent=11018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/categories?post=11018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/tags?post=11018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}