{"id":10999,"date":"2021-08-19T11:41:48","date_gmt":"2021-08-19T11:41:48","guid":{"rendered":"https:\/\/www.impacc.org\/?p=10999"},"modified":"2023-09-25T13:18:17","modified_gmt":"2023-09-25T13:18:17","slug":"washking-ghana-a-perfect-investment-candidate","status":"publish","type":"post","link":"https:\/\/impacc.org\/en\/washking-ghana-a-perfect-investment-candidate\/","title":{"rendered":"WASHKing Ghana \u2013 A Perfect Investment Candidate"},"content":{"rendered":"
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Today, I can already introduce one such \u201csecond generation\u201d candidate \u2013 and attentive readers will remember it: WASHKing in Ghana, the manufacturer of organic toilets for slums. I am writing these lines in Accra, Ghana after an exciting, tiring and incredibly satisfying week. Together with the founder Dieudonne Kwame Agudah and our social venture builder Matthias Rauthmann, we visited the slums of Accra, inspected the construction of the toilets, talked to dozens of customers and the local administration that awards public sanitation contracts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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I have seldom seen a business as impressive as Dieudonne\u2019s. His product (a so-called biodigester, which only has to be emptied every 5-10 years) is so good that the local administration of Ledzokuku views WASHKing as the gold standard with the highest quality and reliability; Mr. Adusei Yao told me that there are no more cases of cholera in the areas where WASHKing built their toilets. Customers I spoke to (often women who live in a single room with their families) say that their lives have changed \u2013 having their own toilet means that no one has to expose themselves to the dangers of public toilets at night. WASHKing\u2019s innovative leasing model means that they pay no more per week than for the often dirty public toilets \u2013 and after two years they own their own toilet.<\/p>\n

The market is enormous: 40% of the population in Accra alone do not have their own toilet. The market is big, the product is good \u2013 but WASHKing\u2019s self-recognized weak point is marketing and sales. This is exactly where we can help \u2013 after dozens of sales pitches with the team over the past few days, we have jointly developed ideas on how WASHKing can bring even more toilets to the people. The free support from Frieder and Ute Gamm from the Frieder Gamm Group, a leading provider of negotiation training in Germany, was worth its weight in gold: the two siblings accompanied us to Accra and started a coaching process that will turn WASHKing into sales stars; not because it\u2019s what we think is best, but because Dieudonne demands it for himself and his team.<\/p>\n<\/div>\n<\/div>\n

\"Impacc<\/span><\/div>\n
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En route to the sales training<\/p>\n<\/div>\n<\/div>\n

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And that made me realize once again what fertile ground our approach falls on, because it is often precisely the mixture of investments and new skills that it takes to make good ideas big. And to give everyone the same dignity, safety and health that Dieudonne\u2019s existing customers already have.\u00ad<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Today, I can already introduce one such \u201csecond generation\u201d candidate \u2013 and attentive readers will remember it: WASHKing in Ghana, the manufacturer of organic toilets for slums. I am writing these lines in Accra, Ghana after an exciting, tiring and incredibly satisfying week. Together with the founder Dieudonne Kwame Agudah and our social venture builder […]<\/p>\n","protected":false},"author":1,"featured_media":3751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[139,145,127],"tags":[],"class_list":["post-10999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-well-being","category-impacc-portfolio","category-start-ups"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/10999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/comments?post=10999"}],"version-history":[{"count":2,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/10999\/revisions"}],"predecessor-version":[{"id":11679,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/posts\/10999\/revisions\/11679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/media\/3751"}],"wp:attachment":[{"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/media?parent=10999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/categories?post=10999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impacc.org\/en\/wp-json\/wp\/v2\/tags?post=10999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}